TECHNOLOchicas is a collaborative project of the National Center for Women & IT (NCWIT) and Televisa Foundation designed to raise awareness among young Latinas and their families about opportunities and careers in technology. TECHNOLOchicas is a necessary, focused approach that highlights the interests, strengths, and needs of Latinas. This campaign helps to show the Latino community that their daughters can achieve the same success in the technology industry.